Cheltenham Vehicle Buyers
Website: https://cheltenhamvehiclebuyers.co.uk
Contact: sell@cheltenhamvehiclebuyers.co.uk
Last updated: 26 October 2026
1. Introduction
Cheltenham Vehicle Buyers respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, request a vehicle valuation, contact us or sell a vehicle to us.
We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Cheltenham Vehicle Buyers is a vehicle-buying business operating in Cheltenham, Gloucestershire.
Trading name: Cheltenham Vehicle Buyers
Email: sell@cheltenhamvehiclebuyers.co.uk
We are the data controller responsible for the personal information described in this policy.
2. Information We Collect
We may collect the following information.
Personal and contact information
- Full name.
- Email address.
- Telephone number.
- Postal address or postcode, where required.
- Information provided when contacting us.
Vehicle information
- Vehicle registration number.
- Make, model and year.
- Mileage.
- Vehicle condition.
- Service and maintenance history.
- MOT information.
- Vehicle photographs.
- Additional details provided about a vehicle.
Vehicle purchase information
If you sell a vehicle to us, we may also collect:
- Information required to verify your identity and authority to sell.
- Vehicle ownership and registration documentation.
- Bank account details needed to complete payment.
- Purchase agreements and transaction records.
- Records of payments and communications.
Website information
When you visit our website, certain technical information may be processed, including:
- IP address.
- Browser and device information.
- Website access and security logs.
- Information required to protect our website against misuse.
We only collect personal information that is reasonably necessary for our business activities.
3. How We Use Your Information
We use personal information for the following purposes.
Vehicle valuations
When you request a valuation, we use the information you provide to:
- Identify your vehicle.
- Assess its condition and potential value.
- Prepare an offer.
- Contact you about your enquiry.
- Arrange an inspection where appropriate.
Vehicle purchases
If you decide to sell your vehicle to us, we use your information to:
- Verify your identity and authority to sell.
- Complete the purchase.
- Arrange payment.
- Prepare and maintain transaction records.
- Meet relevant legal and regulatory obligations.
Business administration and security
We may also use information to:
- Maintain accurate business records.
- Respond to questions and complaints.
- Prevent fraud and suspicious activity.
- Protect our website and systems.
- Resolve disputes.
- Comply with applicable legal obligations.
We do not sell customer personal information to third parties.
We do not use information submitted through our valuation form for unrelated marketing purposes.
4. Our Lawful Bases for Processing Information
Under UK GDPR, we must have a lawful basis for collecting and using personal information.
We rely on the following lawful bases.
Contract
Article 6(1)(b) of UK GDPR.
We process information where necessary to take steps at your request before entering into a contract or to fulfil a contract with you.
This includes responding to valuation requests, preparing offers and completing vehicle purchases.
Legal obligation
Article 6(1)(c) of UK GDPR.
We process or retain certain information where necessary to comply with legal obligations, including applicable tax, accounting and record-keeping requirements.
Legitimate interests
Article 6(1)(f) of UK GDPR.
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
These interests include:
- Preventing fraud.
- Protecting our website and systems.
- Maintaining appropriate business records.
- Handling disputes and complaints.
- Protecting our legal interests.
We consider the necessity and potential impact of this processing and apply appropriate safeguards.
5. Vehicle Registration Lookups
We may use vehicle registration information to identify vehicles and obtain relevant vehicle details.
This may involve using official vehicle information services, such as those provided by the Driver and Vehicle Licensing Agency (DVLA) or Driver and Vehicle Standards Agency (DVSA), or other vehicle information providers.
Information obtained may include vehicle specifications, MOT history and recorded mileage.
Where vehicle registration information constitutes personal data, we process it in accordance with this Privacy Policy.
We do not use vehicle registration information to obtain the identity or address of a vehicle’s registered keeper through services intended for authorised purposes only.
7. How We Store and Protect Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
These measures include:
- Using HTTPS encryption on our website.
- Restricting access to customer information.
- Protecting business accounts with appropriate authentication.
- Using reputable hosting and communication providers.
- Limiting the information we collect and retain.
- Securely deleting information when it is no longer required.
Our website is hosted using Cloudflare infrastructure.
Customer enquiries may be processed through our website hosting infrastructure and email services.
No method of electronic storage or transmission is completely secure, but we take appropriate measures to reduce risks.
8. How Long We Keep Information
We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.
Our intended retention periods are:
Unsuccessful vehicle enquiries
We aim to delete personal information relating to unsuccessful or inactive valuation enquiries within 90 days of the last meaningful contact, unless continued retention is justified.
Active vehicle enquiries
We retain relevant information while an enquiry or potential purchase remains active.
Completed vehicle purchases
We retain relevant purchase and transaction records for the periods required by applicable tax, accounting and other legal obligations.
Website security information
Technical and security information is retained according to operational requirements and the applicable retention settings of our service providers.
We may retain certain information for longer where necessary to comply with the law, investigate fraud or establish, exercise or defend legal claims.
At the end of the relevant retention period, information will be securely deleted or anonymised where appropriate.
9. International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that appropriate protections are in place in accordance with UK data protection law.
These may include UK adequacy regulations or appropriate contractual safeguards, depending on the destination and service provider.
You can contact us for further information about relevant international transfers and safeguards.
10. Your Data Protection Rights
Under UK GDPR, you have rights concerning your personal information.
Depending on the circumstances, these may include:
Right of access
You can request a copy of the personal information we hold about you.
Right to rectification
You can ask us to correct inaccurate or incomplete information.
Right to erasure
You can request that we delete your personal information in certain circumstances.
Right to restrict processing
You can request that we limit how we use your information in certain circumstances.
Right to object
You can object to processing based on our legitimate interests.
We will consider your objection and stop the relevant processing unless we have a lawful reason to continue.
Right to data portability
In certain circumstances, you can request that we provide your information in a structured, commonly used and machine-readable format.
Rights relating to automated decisions
You may have additional rights where decisions with legal or similarly significant effects are made solely through automated processing.
To exercise your rights, please contact:
sell@cheltenhamvehiclebuyers.co.uk
We will respond to requests within the time limits required by applicable data protection law.
Some rights are subject to legal exceptions.
12. Marketing Communications
We use the contact information submitted through our valuation process to respond to enquiries and communicate about potential vehicle purchases.
We do not automatically subscribe customers to marketing communications.
If we introduce optional marketing communications in the future, we will comply with applicable data protection and electronic marketing requirements.
You can ask us to stop sending marketing communications at any time.
13. Providing Your Information
Certain information is necessary for us to provide vehicle valuations and complete purchases.
For example, we generally need your vehicle details and a way to contact you to respond to a valuation request.
If you choose not to provide this information, we may be unable to assess your vehicle or proceed with a purchase.
Other information may be optional, depending on the circumstances.
14. Automated Decision-Making
We may use automated tools to retrieve vehicle information or assist with vehicle assessments.
However, we do not currently make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.
Vehicle purchase offers are subject to assessment and confirmation by our business.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our business activities, services or legal obligations.
The latest version will be available on our website.
Where required, we will inform affected individuals about significant changes before using their information for new purposes.
16. Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
Cheltenham Vehicle Buyers